When you stand for something

It's frustrating to watch marketers, politicians and individuals fall into the obvious trap of trying to stand for something at the same time they try to please everyone or do everything.

Seth's Blog

'Where to' might not be as important as 'how loud'

The alternative is to do your best to pick a direction (hopefully an unusual one, hopefully one you have resources to complete, hopefully one you can do authentically and hopefully one you enjoy) and then do it. Loudly. With patience and passion. (Loud doesn't mean boorish. Loud means proud and joyful and with confidence.)

No flitting, no waiting for proof. Just consistent, overwhelming performance in pursuit of a vision you believe in. That's far more important than which direction you chose in the first place. And yes, I think it's a marketing decision, because the market embraces 'how.'

Seth's Blog

How to make everyone happy

If you are willing to satisfy people with good enough, you can make just about everybody happy. If you delight people and create change that lasts, you're going to offend those that hate change in all its forms. Your choice.

Seth Godin's Blog