The alternative is to do your best to pick a direction (hopefully an unusual one, hopefully one you have resources to complete, hopefully one you can do authentically and hopefully one you enjoy) and then do it. Loudly. With patience and passion. (Loud doesn't mean boorish. Loud means proud and joyful and with confidence.)
No flitting, no waiting for proof. Just consistent, overwhelming performance in pursuit of a vision you believe in. That's far more important than which direction you chose in the first place. And yes, I think it's a marketing decision, because the market embraces 'how.'
Seth's Blog
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1 comment:
Seth Godin's post does a fairly amazing job at articulating a view point I have been espousing of late. Could not agree with his words more. The longer I work in the marketing industry, the less patience I have for folks who need each and every strategic choice to be validated by ... data, research, competition, etc.
Ultimately, if you know your consumer, your brand and your business you will pick the right strategy more times than not. And once you do ... execute the hell out of it.
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