The Pitfalls of Nascar Blindness

So it's been fairly amusing (to me, anyway) to listen to many of my adland friends react in horror and utter amazement to the news that John McCain is not all that far behind in the polls. Or maybe even closing in. (It all depends on whose polls you listen to.) Because after all, no one they know is actually voting for McCain -- so who, they're curious to find out, are all these people in the GOP column?

This reaction is a common symptom of something that greatly afflicts people in the advertising community: Nascar blindness. This disease is the strongly held belief that if no one in your little bubble of upscale, artsy Bobo friends is into something, then clearly no one else is, either.

Ad Week