Alternative is a good way to describe the Right Guard campaign staged in London last month. While Right Guard referred to the subway stunt as “pitvertising,” bloggers called it icky and posted cheeky speculations about what might happen if the technique were applied to other products.
New York Times
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2 comments:
Girl, you crazy. I think Olay needs more silliness. Maybe we could throw rounded triangle confetti gold dust in people's faces with their old dull skin on their face whatever.
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