Stengel's interest in the institute stems from his kinship with Spence, whom he first met through a mutual friend about three years ago. Since then, Spence has spoken several times at P&G -- as part of the company's advanced general-manager training program -- and Stengel has visited GSD&M, which at one point he eyed as a potential agency partner for the packaged-goods giant.
More recently, as Stengel, 53, planned the next chapter of his career after 25 years at P&G, Spence, 59, invited him to become an advisor to the think tank -- a role Stengel will assume after publishing a book about marketing early next year.
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