This Little Piggy Went to the Bathroom

W + K = Genius

"David and I had children instead of money," says Wieden. "We thought about raffling them off." But, says Kennedy, "We couldn't find any takers."

These guys create ads you remember

Y?

"They're ambitious, they're demanding and they question everything, so if there isn't a good reason for that long commute or late night, don't expect them to do it. When it comes to loyalty, the companies they work for are last on their list - behind their families, their friends, their communities, their co-workers and, of course, themselves."

"Manage" us? Puh-leeze ...

The Kids Will LIke It? Right?

London unveils logo of 2012 Games

Breaking Up is Not Hard to Do

Break Up

TREND: (Still) Made Here

“(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’, a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”

June Trend Briefing

Doing Some of that Strategy Stuff

"I think it all boils down to two simple things. Define what you need to do, then define what you need to do to get there. AND NEVER FORGET, your objective is NOT to 'drive footfall' or 'increase sales'. It's to understand what's STOPPING people doing what you want and finding a way to change that - ultimately you're looking for a response in someone's head, then the physical end result will take care of itself."

How to find a strategy

Project X13D

Doritos creates a random flavor. puts it in an (essentially) un-marked bag. Encourages people to name it. Simple and not bad.

X13D

These Are Awful, Right?

Is it just me? I think this whole Vitamin Water campaign is waaaay off the mark. I mean, who are they talking to? The one with 50 is the worst.

Your Moment of Zen

Organic Growing Pains

"But it's also clear P&G stopped broadly gaining market share on major competitors last quarter for the first time in years, and that a growing number of its brands are struggling."

How Can Lafley Keep P&G Expanding?

Name Brands. Lackluster Results.

Shares of marquee American brands like Kodak and Gap have languished as upstarts conquer their turf. What will it take to restore their luster?

Tough Times for Tarnished Icons

BW's Latest on Innovation

The World's Most Innovative Companies
P&G Asks: What's the Big Idea?

Wait, Why are Those Babies Driving?

TREND: Transparency Tyranny

"Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."

May 2007 Trend Briefing

Handling Your Business

"I mention 'handling' because it seems like the perfect word to describe one of the pointless terrors of the modern marketing world; the tendency to endlessly debate and delineate the characteristics and minutiae of the brand, while completely failing to connect with any genuine business problem."

Brand Handling

Jack White + Coke + Fun w/Animation = Insanity

The Appeal — and Risks — of Authenticity

"In an increasingly shiny, fabricated world of spun messages and concocted experiences--where nearly everything we encounter is created for consumption--elevating a brand above the fray requires an uncommon mix of creativity and discipline. "

Who Do You Love?

Gangsta

Kah Ra Shin