Just did it

The Nike Sportswear store in Soho introduces its new Bespoke program today, allowing customers to choose up to 80 individual aspects of the Air Force 1. (In case you're wondering, it takes the old NikeID concept to the next level.) Sounds daunting,I know, but it was fascinating when I tested the process over the weekend.

men.style.com

Fate

Nike Liu Xiang Ad

This is the type of thing that makes Nike a leader in sports marketing. When the other sponsors privately cringe at the thought of one of their top guys going down, the folks at the Swoosh actually think, "How do we spend on this and turn it into a great human moment that appeals to people?"

CNBC.com

Courage