McDonald's New Packaging Focuses On Content

"We're expressing the quality of the brand in a different way," said Pierre Woreczek, chief brand and strategy officer for McDonald's Europe. "We're moving from lifestyle packaging to one that expresses our passion for food quality while keeping our brand tonality."

Marketing Daily

Target's Design Scout

Michele Caniato, a consultant on high-performance materials for companies such as Nokia (NOK) and Whirlpool (WHR), founded Culture & Commerce with entrepreneur George M. Beylerian in 2000. They applied the concept of Hollywood talent management to product design. "We're a matchmaker and guardian angel," says Caniato, adding that the firm has negotiated $65 million in designer contracts to date.

Business Week

Stop & Shop unveils new logo

Gone are the red and green traffic lights that served as the company's symbol since it opened in 1914 In their place: a yellow bowl with three colorful halves that can be interpreted as bowls of fruit, bread or ingredients, the company's spokesperson said.

Boston Globe

Business Model Innovation: Best Buy, P&G and Apple Get it. Starbucks Doesn't Get It.

An economic crisis can be a crucible that forges new innovations in business operations or they can lead companies to make dumb mistakes that destroy them as they rush blindly to survive. We’re beginning to see corporations move into one camp or the other as the economic downturn gets worse and worse.

Nussbaum on Design

Wolff Olins' Intuitive Branding

So it seemed like a good moment to see if Wolff Olins (part of the Omnicom media conglomerate) has found the secret of being taken seriously by top-flight clients and yet still managing to produce work that is successful, news-worthy and distinctive. On a cold day in January, I went to their spacious offices near King's Cross to find out.

Business Week