Sweet Surprise

Mars Takes M&M’s Out of Their Shell

“Some of the first creative I saw was very serious and indulgent, and treated the product like this very rich new M&M thing,” Ms. Credle said.

But she believed that M&M’s candy was supposed to be fun. She revised the ads so that they parodied typical premium chocolate ads, and brought in a character — a sexy green M&M — that had been used in much of the traditional M&M’s advertising.



New York Times