But if Flavor Options suggests that progress on the front lines in the marketplace is incremental, it also offers proof of just how resistant the marketplace can be to limits. At a certain point, you would think, the race to purity gets won; eventually, you cannot get purer than pure. And yet, just as you can never actually drive to the horizon, the end point of “new and improved” simply does not exist. That’s why the idea of selling filters that add something to water, even as they subtract something else, isn’t actually surprising at all — it’s pretty much inevitable.
New York Times
No comments:
Post a Comment