David Rockwell, the award-winning architect and Broadway set designer who made his name creating minimalist interiors for sushi restaurant chain Nobu, has moved into an unlikely corporate role: brand consultant. Big companies such as JetBlue (JBLU), Coca-Cola (KO), Starwood Hotels (HOT), and Gap (GPS) are hiring his 240-person architecture firm, which consults on everything from store decor to software engineering, to help them come up with ways to broaden their customer appeal in retail and other high-profile environments.
Business Week
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