But the “O” logo is only one element of the two-part Obama campaign. Utilizing the san serif Gotham font, his typeface creates a look that is both formal and friendly, the perfect hallmark of an ideal Presidential candidate. Paired together with its “O” partner, and the Obama brand created a dynamic duo. The symbol occupies the recognizable “hero” role, while the font literally reinforces the brand name. No piece of marketing collateral ever escapes a healthy dosing of logo treatment in a political campaign, but Team Obama has transitioned his sleek modernist look into an iconic symbol so seamlessly it borders on graceful.
dvisible magazine
h/t Steve L.
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