Salesmen & Sociologists

Here’s what’s happening. First of all, we have substantially exaggerated the power of brands. Most consumers in most categories have little or no brand loyalty. They don’t care which bank they go to (they go to the one that’s across the street.) They don’t care which airline they fly (they fly the one that has the best deal at the best time.) They don’t care what auto insurance they buy as long as it’s cheap or what tomato sauce they buy as long as it tastes good.

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