Target is calling these temporary stores bodegas to convey an egalitarian and very New York shopping experience, said Ms. Tesija. They will be located in vacant storefronts in Midtown, Union Square, SoHo and the East Village, and will open Sept. 12, which is the end of Fashion Week.
“The idea was really generated based on the Target take on Fashion Week,” she added. “This would be a way we could bring affordable design to the masses.”
New York Times
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