The SAGA companies do very different things and are of hugely different sizes: Google's market capitalization is about $158 billion; Starbucks is down to about $12 billion. Yet they share some remarkable traits. At the most basic level, each has transformed not only a specific commercial marketplace but also some important aspect of contemporary life -- computing and music for Apple, information and advertising for Google, coffee for Starbucks, books for Amazon. In doing so, each has had an appreciable impact on our daily routines, taken on a looming presence in popular culture, and often engendered an intensity of feeling more often associated with tastes in entertainment or political views. Together, they have created a new model of business innovation, culture and values.
Washington Post
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment