These brands tap into nostalgia, but Drexler does not want J. Crew's stores to be fantasyscapes that transport the shopper back to the country estates of Evelyn Waugh or the Africa of Isak Dinesen's memoirs. He dislikes the way a lot European designers' boutiques are intimidating. "Maybe its my Bronx upbringing, but I don't like elitist approaches. We don't take ourselves too seriously at J. Crew," he says. "Going into a store is kind of like meeting a person. I want J. Crew to come across as open, warm, and friendly."
Fortune Magazine
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