Tuesday, July 08, 2008

Weak economy may be Wal-Mart’s strong suit

A year ago, Wal-Mart seemed to be mired in a world of woes. The discounter’s sales growth was anemic and its share price was slumping. Its two big nemeses, WakeUpWalMart.com and Wal-Mart Watch, two union-backed campaigns critical of Wal-Mart’s labor practices, regularly lambasted the retailer for its wages, benefits and treatment of workers. An attempt to appeal to more affluent shoppers had backfired badly, leaving the company’s apparel and other departments struggling. The company had been forced to scale back growth plans.

MSNBC.com

1 comment:

Brian Siegel said...

It's gotta be those every day low prices, ha. That, and I always wonder how I manage to spend $50+ there, get home, and have no idea what I just bought and where it went (seems to immerse and disappear into the house somewhere, ha) I call it the 'infamous disappearing wal mart ghost products', no - not really, just arrived with that, but that's how it feels, ha.

Don't know if you can relate, but ever since earning my MBA, I cannot walk into a Wal Mart without dissecting the displays, store layout, shelf strategy, and how other things are positioned - transforming my Wal Mart 'Wally World' experience into a Case Study...

It will be interesting to see how this corporate retail, land owning, everything under one roof you could ever need giant will adjust their strategies with the increase in commodities cost, changing organizational climates, and volatile economy.