Saturday, July 19, 2008

Stengel on Leadership, New Media and the Purpose Institute

Our pilots [on single-point agency leadership] are going exceptionally well. We are learning a lot from them. But there's no doubt the future for P&G and our agencies will be on high-performing, highly inspired integrated teams. That's where I think you get breakthroughs and embrace a lot of the opportunities we maybe were not embracing years ago when our teams were not as integrated.

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