Yet several of P&G's competitors have begun rethinking their approaches to chemical use. Earlier this year, Clorox launched a line of natural plant-based home cleaners; Wal-Mart, eager to line its shelves with green products, couldn't wait to get them into its stores. S.C. Johnson created a Greenlist, a ranking of chemicals according to their safety, and wherever possible has stopped using chemicals from the most hazardous class. Method and Seventh Generation, two smaller companies that make cleaning products using naturally derived ingredients, have been growing by double digits while some of P&G's comparable brands are flat or declining.
Fast Company
1 comment:
What ideas to you feel could allow them to "surpass sustainability"? I have been performing business forensics for fun (yes, for fun, ha) to analyze innovative ways that CPG firms can adapt to the market lately (to improve advertising, design, positioning, quality, consumer connection, infrastructure, etc.), fun and challenging subjects.
Post a Comment