The July issue of Architect magazine asked five architects, including James Biber, to redesign Starbucks in light of the company’s recent downturn. (Shares have fallen by 42% in the last year, and the company has announced its plan to shutter 600 stores.) Biber, who is featured on the cover caffeinating in New York’s City Bakery, proposed an environment that caters to a range of experiences—from fast to slow, from social to private—within a setting redesigned to be simple, efficient and universal. The approach even includes a new name for the chain: *$.
blog.pentagram
architectmagazine.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment