Tuesday, June 24, 2008

Yves and Mitch's Excellent Venture

We're 30 people, and we've got a desire to stay small and close to our clients because that's where we add value. So Yves and I have built a machine for investment that allows us to diversify revenue. We've developed a three-pillared approach: One is what I'd call strategic engagement, which is long-term contracts with corporate clients like Coca-Cola or Johnson & Johnson. Another is civic projects, such as One Laptop Per Child, which we designed and branded because we feel the need to do good work. The third, slightly unusual pillar is true partnerships with the companies we work for.

Business Week

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