“This was part of the promise, I guess, as we acquired Gillette, in how we would take this phenomenal equity that we’ve got and blow it out across multiple categories where P&G has got strengths,” he said while addressing the Wachovia Nantucket Equity Conference.
“We’ve got about 50 million men in North America who shave every day with Gillette. If we can get about 10 percent of those guys … to buy these adjacencies, we’ll hit our trial targets and I think build a very sizeable business.”
Cincinnati Enquirer
No comments:
Post a Comment