These new travelers are far more adventurous, far more curious and far more tech-focused than their parents. "They're interested in things that are a lot less traditional, things that have much greater personality and the experiences that are a little less predictable," says Yesawich, "which is why design has become the primary basis of differentiation for these lifestyle hotels. They don't want stuff that looks like it was all shipped out of the same warehouse in North Carolina."
Time Magazine
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