If true, the news could be devastating to the nearly 4-year-old Dove campaign. The most famous execution to date -- and one that won both a Cyber and Film Grand Prix for Unilever at the International Advertising Festival last year -- has been the "Evolution" viral video, which shows an attractive but rumpled woman transformed through a variety of makeup, styling and retouching tricks into a billboard bombshell. The kicker: "No wonder our perception of beauty is distorted."
Ad Age
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