Kentucky Fried Chicken customers will be greeted eventually by lighted "Now Grilling" signs, starting in coming weeks in select U.S. cities. Storefront signs will be altered to promote the new product -- called Kentucky Grilled Chicken. Even the brand's ubiquitous chicken buckets will get a makeover.
"This is transformational for our brand," said Doug Hasselo, KFC's chief food innovation officer.
KFC Cooks Up Grilled Chicken
Wednesday, April 02, 2008
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