But the Obama endorsements seem not simply expressions of support, but of something more like fandom. Dan Ariely, a behavioral-economics professor at M.I.T. and author of the recent book “Predictably Irrational,” has gone so far as to compare it to romance, citing research about the early stages of dating as a comparison point: “When we get partial information about others we tend to fill in the gaps optimistically; we assume that they are wonderful, just like us and that they share our exact values and preferences.” He figures part of Obama’s charm may be the way fans are filling in the blanks.
The Art of Politics
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