Co-authored with management consultant Ram Charan, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation focuses on how innovation has been the cornerstone of P&G's turnaround and on what lessons business can draw from Lafley's experiences. Admittedly, a huge amount has been written on innovation—so much that the very term has become a business buzzword. But The Game-Changer stands out thanks to its concrete explanation of P&G's method and the rich company examples that Lafley provides. As in other Charan co-productions, the authors employ a tag-team approach, with Lafley taking us inside P&G and Charan providing external management analysis. Still, Lafley's voice comes through clearly. "We were trying to do too much, too fast, and nothing was being done well," he says of the mess he inherited.
How P&G Pampers New Thinking
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