Godin can be light on details; he's better at painting the big picture. But something is happening here, and you had better know what it is. He sounds the alarm for those whose idea of New Marketing is a gloppy company blog. "There's a whole new set of rules," Godin told TIME. "Let me not just try to buy some sizzle. Let me rethink what it means to be in business, to run an organization." A tall order, but this clever book is a good place to start.
Meatball Sundae: Is Your Marketing Out of Sync?
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