"To assess the Tide logo in the contemporary marketplace, I consulted J. Duncan Berry of Applied Iconology, a consulting firm. Berry has a Ph.D. in art history from Brown and for a time taught there and at the Rhode Island School of Design, but these days his specialty is semiotic analysis of package design for consumer-product companies. What this means is that he applies the close-reading analytical skills you might associate with deconstructing a novel or a work of art to the breaking down of logos and packaging to their 'constituent parts' and 'indexical signs.' He seems to enjoy it."
Clean Look
No comments:
Post a Comment