The Beaverton, Ore., company's new sneaker is neither the first nor the only shoe in the industry to be touted as "green." For Nike, though, the Air Jordan XX3 is at the forefront of a broader effort that is intended to please not just environmentalists and jocks but also Wall Street. It represents a systemic shake-up of the company that is supposed to result in manufacturing operations that are both carbon neutral and cheaper.
New Nike Sneaker Targets Jocks, Greens, Wall Street
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