"This time, Novak's idea might be the right one at the right time. The menus at East Dawning restaurants don't offer overtly American fare but still attract Chinese consumers because of the quality and service associated with an American brand. The formula developed by Yum's other banners overseas--cheap food delivered in cheerful surroundings--has provided a welcome mat for the company. Diner Frank Li, a project engineer on a trip from Suzhou, says the restaurant's link to KFC and Pizza Hut is a draw, not a drawback. 'Those places are good quality,' he says. 'You know what you're going to get. They are a very professional company that must know what it's doing, and I think the quality here shows that.'"
Kentucky Fried Rice
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