"Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new sweater -- even when told they were on a tight budget -- than those randomly assigned to a room with a hidden unscented candle (67 percent vs. 17 percent)"
Aroma Of Chocolate Chip Cookies Prompts Splurging On Expensive Sweaters
Sunday, January 13, 2008
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