"As I mentioned earlier, these bottles and the logo are slick — this is half compliment and half condemnation. Everything is very well considered and composed, from the textures in the background, to the fruit imagery, to the typography, but in everything that they have gained in execution they have lost in attitude. And, as I see it, these new bottles are perhaps a bigger reflection of an overall slump in the delivery of the Snapple we have grown accustomed to."
20 Degrees of Separation
1 comment:
This isn't the Snapple I sipped while listening to Grunge.
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