"There is, however, compelling evidence that in the aggregate, companies that excel in design kick some serious butt in the market that matters most to investors: the stock market. The data comes from the London-based Design Council, a publicly funded research organization that promotes the role of design in Britain. The Council reports that over a ten-year period, from 1995 to 2004, 61 "design-led" businesses outperformed the Financial Times Stock Exchange 100 by more than 200%."
Proving Design Moves Markets
The Value of Design Factfinder
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