Today in Logo Tweaks

NFL to revamp shield with redesigned logo

Your Moment of Zen

Almost, but Not Quite

Archives of history reveal failed uni designs

Design Matters

"There is, however, compelling evidence that in the aggregate, companies that excel in design kick some serious butt in the market that matters most to investors: the stock market. The data comes from the London-based Design Council, a publicly funded research organization that promotes the role of design in Britain. The Council reports that over a ten-year period, from 1995 to 2004, 61 "design-led" businesses outperformed the Financial Times Stock Exchange 100 by more than 200%."

Proving Design Moves Markets
The Value of Design Factfinder

Tone it Down

"It's possible to take this Brand Voice thing too far, to the point where it feels like you're in some dodgy sci-fi movie (The Fifth Element? Total Recall?) where, to establish that we're in the future, when the hero wakes up in the morning in his futurepad, everything from his alarm clock to his coffee machine talks to him in a Star Trek computer voice."

could your brand voice please shut up?

Sign o' the Times

"The Federal Highway Administration granted Clearview interim approval in 2004, meaning that individual states are free to begin using it in all their road signs. More than 20 states have already adopted the typeface, replacing existing signs one by one as old ones wear out."

The Road to Clarity

The Limited

"It might seem strange to kill off a product at the peak of its popularity. But for Pepsi, Ice Cucumber was largely a marketing stunt: a way to generate buzz for the brand in what is arguably the world's most cutthroat beverage market."

Fad Marketing's Balancing Act

Gangsta

More PUPPET AGENCY!

Seller's Market?

"Procter & Gamble Co. delivered the goods by hitting its top-line growth target and beating analyst earnings projections by a penny last quarter, but it isn't yet delivering big divestitures of slower-growing brands some analysts have been expecting."

P&G's Slowing Sales Growth Fuels Calls for Divestitures