Is Apple's Architecture Troubled?

"It's absolutely true to argue that a naming architecture is no replacement for amazing products that people choose to talk about. But if you're going to pay all those lawyers and marketing suits to work on the names, they might as well be encouraged to lead, not to follow.

"Brand names aren't brands, not by a long shot. But they are valuable clues to consumers, as well as assets you own."

Sloppy naming