Sunday, July 15, 2007

Feature Creep and the Modern Brand

"To judge by marketing hype and iPhone mania, most people live in perpetual anticipation of the next super product: a bigger plasma-screen TV, a sleeker BlackBerry, a more shock-absorbing running shoe. But the truth is, many consumers bemoan the incessant rush of innovation that pushes manufacturers to tamper with products the consumers feel are already perfect"

I Love It, It’s Perfect, Now It Changes

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