Tuesday, June 26, 2007
Tuesday, June 12, 2007
W + K = Genius
"David and I had children instead of money," says Wieden. "We thought about raffling them off." But, says Kennedy, "We couldn't find any takers."
These guys create ads you remember
These guys create ads you remember
Saturday, June 09, 2007
Y?
"They're ambitious, they're demanding and they question everything, so if there isn't a good reason for that long commute or late night, don't expect them to do it. When it comes to loyalty, the companies they work for are last on their list - behind their families, their friends, their communities, their co-workers and, of course, themselves."
"Manage" us? Puh-leeze ...
"Manage" us? Puh-leeze ...
Wednesday, June 06, 2007
TREND: (Still) Made Here
“(STILL) MADE HERE encompasses new and enduring manufacturers and purveyors of the local. In a world that is seemingly ruled by globalization, mass production and ‘cheapest of the cheapest’, a growing number of consumers are seeking out the local, and thereby the authentic, the storied, the eco-friendly and the obscure.”
June Trend Briefing
June Trend Briefing
Saturday, June 02, 2007
Doing Some of that Strategy Stuff
"I think it all boils down to two simple things. Define what you need to do, then define what you need to do to get there. AND NEVER FORGET, your objective is NOT to 'drive footfall' or 'increase sales'. It's to understand what's STOPPING people doing what you want and finding a way to change that - ultimately you're looking for a response in someone's head, then the physical end result will take care of itself."
How to find a strategy
How to find a strategy
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