"ABC is considering changes in the decades-old way it interrupts programs for commercial breaks. The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator."
"Coca-Cola is developing a drink in conjunction with L'Oréal, the cosmetics giant, that could sit on boutique department store shelves alongside beauty products rather than in fridges and drinks machines."
"Procter & Gamble Co. has won a jury award of $19.25 million in a civil lawsuit filed against four former Amway distributors accused of spreading false rumors linking the company to Satanism to advance their own business."
"Procter & Gamble's Jim Stengel described a major cultural shift that he believes is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "