Thursday, March 22, 2007
Wednesday, March 21, 2007
Hold 'Em While You Got 'Em
"ABC is considering changes in the decades-old way it interrupts programs for commercial breaks. The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator."
And Now, a Commercial Break That Doesn’t Seem Like One
And Now, a Commercial Break That Doesn’t Seem Like One
Tuesday, March 20, 2007
That'll be $35 per Ounce, Thank You
"Coca-Cola is developing a drink in conjunction with L'Oréal, the cosmetics giant, that could sit on boutique department store shelves alongside beauty products rather than in fridges and drinks machines."
Coke plans 'beauty tea'
Coke plans 'beauty tea'
Ummmmmm ... SATAN!
"Procter & Gamble Co. has won a jury award of $19.25 million in a civil lawsuit filed against four former Amway distributors accused of spreading false rumors linking the company to Satanism to advance their own business."
P&G gets $19.25M in Satanism rumor suit
P&G gets $19.25M in Satanism rumor suit
Saturday, March 17, 2007
Behaviorial Research + Design
Jan Chipchase of the Nokia Research Center talks about how behavioral research feeds into the phone maker's design strategies
Nokia's Design Research for Everyone
Nokia's Design Research for Everyone
Saturday, March 03, 2007
History Lesson
A pretty cool site that details the history behind many of the world's best-known brandmarks.
LogoDesignHistory
Stengel: Market share is trust materialized
"Procter & Gamble's Jim Stengel described a major cultural shift that he believes is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "
Stengel Exhorts 4A's: 'It's Not About Telling and Selling'
Stengel Exhorts 4A's: 'It's Not About Telling and Selling'
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