High Standards Are Kind of a Pain Anyway

"Bank of America has long believed that a coherent brand identity could be an important advantage in consumer banking, just as it is with other consumer products. It treats its vast network of branches as bright red billboards, breaking traditional advertising rules about not associating that color with money. The bank has created its own flag symbol and developed its own theme song. And it spends heavily on all forms of marketing: about $600 million annually across all media over the last few years."

Bank of America Tagline Has Run Its Course