"Marketers like Procter & Gamble and Diageo say brand ambassadors give their marketing programs greater flexibility, because they can use the same image on television, in print or online. P.& G. posts images of its flesh-and-blood Mr. Clean on a Web site (mrclean.com), while Diageo goes even further, posting video and audio of its Tanqueray gin ambassador, Tony Sinclair, an affable 30-something with an English accent, on Tanqueray.com."
Who Is That Wearing That Milk Mustache?
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