"GENERATION C(ASH) isn't restricted to content creators. For this briefing, we chose to focus on compensation for video, pics, text and other creative outbursts, but the trend really embraces all consumers earning a bit of cash on the side, whether it’s from trading on eBay, to exploiting their WiFi connection through Fon. In 2005, we dubbed these enterprising consumers MINIPRENEURS; they too are part of GENERATION C(ASH)."
December 2006 Trend Briefing
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