Hope Your Brand Didn't Make the List

Ads We Hate

Monkeys Make Everything Better

CareerBuilder.com Ad

Corralling the Buzz

A look at the burgeoning industry of electronic brand monitoring. Not surprisingly, the epicenter is located on Cincinnati's Main Street.

Brands for the Chattering Masses

Venti Cognitive Disonnance, Please

The Big Gulp at Starbucks

A VERY new Prime Prospect

Online, P.& G. Gets a Little Crazy

TREND: Trends!

In the most surprising turn of events yet, the newest trend is trends. Read on, fearless ones.

Phads

Tired of Reality Shows? Read This.

"The problem with the rush to define 'reality' is that very few people are inclined to try to change reality. Why would you? You can't change reality. Why would you try to change, for example, the laws of physics? In the late 17th century, Sir Isaac Newton made a number of observations about properties of physical objects and came up with a set of basic laws of physics."

Is Reality the Enemy of Innovation?

TREND: Generation C(ash)

"GENERATION C(ASH) isn't restricted to content creators. For this briefing, we chose to focus on compensation for video, pics, text and other creative outbursts, but the trend really embraces all consumers earning a bit of cash on the side, whether it’s from trading on eBay, to exploiting their WiFi connection through Fon. In 2005, we dubbed these enterprising consumers MINIPRENEURS; they too are part of GENERATION C(ASH)."

December 2006 Trend Briefing

Your Moment of Zen