If I had a nickel for each time I've dragged this AquaFresh package into a meeting only to lose another soul-crushing TDC conversation ... well I would have about 15¢.
This article from Fast Company tells a bit of the story behind that box. More importantly it tackles the challenge of brands forever looking to cut expenses.
"So, the next time a bean-counter tells you that spending extra money won't result in any extra sales, consider telling them that it's not just about sales -- it's about growth. Real growth requires the kind of innovation that gets customers excited, and that kind of innovation often means just putting a crowbar in it."
Spare No Expense
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