Landor (and others) attempt to quanitfy brand strength via contribution to the bottom line. What works is not surprising. But some of the leaders are.
"Three unmistakable themes bubbled up from this year's survey, and most of the breakaway companies are standouts in at least two of them. 'Today it's all about trust, community, and creating a dialogue with your customer that shares real knowledge,' says Hayes Roth, chief marketing officer for Landor."
10 Breakaway Brands
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