Project X13D

Doritos creates a random flavor. puts it in an (essentially) un-marked bag. Encourages people to name it. Simple and not bad.

X13D

These Are Awful, Right?

Is it just me? I think this whole Vitamin Water campaign is waaaay off the mark. I mean, who are they talking to? The one with 50 is the worst.

Your Moment of Zen

Organic Growing Pains

"But it's also clear P&G stopped broadly gaining market share on major competitors last quarter for the first time in years, and that a growing number of its brands are struggling."

How Can Lafley Keep P&G Expanding?

Name Brands. Lackluster Results.

Shares of marquee American brands like Kodak and Gap have languished as upstarts conquer their turf. What will it take to restore their luster?

Tough Times for Tarnished Icons

BW's Latest on Innovation

The World's Most Innovative Companies
P&G Asks: What's the Big Idea?

Wait, Why are Those Babies Driving?

TREND: Transparency Tyranny

"Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."

May 2007 Trend Briefing

Handling Your Business

"I mention 'handling' because it seems like the perfect word to describe one of the pointless terrors of the modern marketing world; the tendency to endlessly debate and delineate the characteristics and minutiae of the brand, while completely failing to connect with any genuine business problem."

Brand Handling

Jack White + Coke + Fun w/Animation = Insanity

The Appeal — and Risks — of Authenticity

"In an increasingly shiny, fabricated world of spun messages and concocted experiences--where nearly everything we encounter is created for consumption--elevating a brand above the fray requires an uncommon mix of creativity and discipline. "

Who Do You Love?

Gangsta

Kah Ra Shin

Entirely Random. And Amusing.

Snickers - Don't Stop

Your Moment of Zen

Hold 'Em While You Got 'Em

"ABC is considering changes in the decades-old way it interrupts programs for commercial breaks. The goal is to encourage viewers to stick around rather than reaching for the remote or racing to the refrigerator."

And Now, a Commercial Break That Doesn’t Seem Like One

That'll be $35 per Ounce, Thank You

"Coca-Cola is developing a drink in conjunction with L'Oréal, the cosmetics giant, that could sit on boutique department store shelves alongside beauty products rather than in fridges and drinks machines."

Coke plans 'beauty tea'

Ummmmmm ... SATAN!

"Procter & Gamble Co. has won a jury award of $19.25 million in a civil lawsuit filed against four former Amway distributors accused of spreading false rumors linking the company to Satanism to advance their own business."

P&G gets $19.25M in Satanism rumor suit

Behaviorial Research + Design

Jan Chipchase of the Nokia Research Center talks about how behavioral research feeds into the phone maker's design strategies

Nokia's Design Research for Everyone

TREND: Crowd Clout

April 2007 Trend Briefing