Walls of Separation

Many companies, brands and organizations are inadvertently building walls between themselves and their customers. It's unintentional, happened over time—but ultimately in this age of empowerment, customers feel more connected to each other than they do to your business or brand. Maybe it's always been this way—but it seems to me that it's getting worse, not better.

Logic + Emotion

20 Corporate Brand Logo Evolutions

Have you ever wonder how the first Apple logo looks in 30 years back? Did you know Volkswagen was Hitler’s idea? Or how the IBM logo changes over the time? Or where the Mercedes-Benz Brand And The Three-Pointed Star logo came from?

Instant Shift

What Is the Best Book Ever Written on Marketing or Media?

Last week one of our reporters asked me what books she should read on media and marketing. My response: "Where the Suckers Moon," by Randy Rothenberg. His account of Wieden & Kennedy's dysfunctional relationship with Subaru is the best behind-the-scenes report on the ad business that's ever been written.*

Ad Age

Pay recycling costs, stores told

"If retailers create unnecessary rubbish, they should help taxpayers by paying for it to be recycled."

BBC

'Breathtaking' Is One Word for Purported Arnell Pepsi Doc

Over the past 24 hours, adland has been abuzz about "Breathtaking," a 27-page document purported to be the thinking behind Arnell Group's recent revamping of Pepsi-Cola's logo. Littered as it is with marketing jargon, images of yin-yangs, mobius strips and Da Vinci's Vitruvian man, you'll maybe wonder whether Michael Phelps wasn't the only one hitting that bong.

Ad Age

Pepsi Gravitational Field

Failure

Honda.com

Thanks Nathan.