Power Couple

"Kathman, who has led the world's largest employee-owned brand design firm (formerly known as Libby Perszyk Kathman) for a decade, says the design business 'is a small, but global industry.' That means he and his wife - they recently marked their 25th wedding anniversary -are frequently on the road and not together. Grubow, who has led brand identity programs for Olay, Pantene and Herbal Essence, makes six trips a year to China."

Look Who's Talking

Extractable Presidential Units

Reading Tea Leaves and Campaign Logos

Wait For It ...

The 10,000 Hour Question

"The thing I find myself worrying about is 'expertise in what?'. What have I spent 10,000 hours learning? As I do more and more stuff that's not advertising I think I'll start to find out just what it is I've learned. I'm looking forward to that. But, more importantly, what are we asking people at the start, or in the middle of their careers, to spend 10,000 hours doing? Will it be any use to them 10,000 hours later? Are we making them experts in something that won't be around 10,000 hours later, or are we giving them expertise in something that will last? That seems like an important thing to wonder about."

chicken-sexing, expertise and 10,000 hours of something

TAXI!

If the new NYC Taxi logo does not seem to be the smoothest work of design, that may be because it traveled a bumpy road on its way to more than 26,000 yellow cab doors.

Reviews Trickle In for New Taxi Logo