When Bad Names Happen to Good People

A few words of advice for what not to do...

Seven Deadly Sins of Company Naming Changes

Fascinating Web Site ...

...for all design geeks. Brand New dissects corporate and brand identity re-designs. With an active roster of catty commenters, it can be a bit addicting. For a truly guilty pleasure, check out the reaction to the new 5/3 work.

Also great for case studies.

Brand New

Take Two

Chicago's Rising Star

Como se dice?

"The estimate worked up by the Association of Hispanic Advertising Agencies for 2007 is $928 billion. Those are dollars spent inside this country by Hispanic consumers, American-born citizens as well as green-card residents and the undocumented, on things they want or need: batteries, iPods, laundry soap, lawn chairs, motor oil, Bulova watches, new-home loans, Volvos, takeout pizza, cellphones, power saws, swimming pools, deodorant, airline tickets and plasma TV’s. It’s $200 billion more than was spent two years ago. Propelled by continuous immigration and larger family size, the dual factors that are making the Hispanic population multiply faster than any other in the United States, the spending figure is expected to top a trillion dollars within the next three years."

How Do You Say ‘Got Milk’ en Español?

Hey, Who Hi-Jacked My Brand?

"Throughout the day we asked three key questions: 1) What does it mean to no longer have creative control of your brand? 2) How does social media enable new forms of co-creation? 3) How can your customers become your biggest allies in the creation of new ideas? There were no easy answers, but two consistent and valuable themes surfaced."

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