Project X13D

Doritos creates a random flavor. puts it in an (essentially) un-marked bag. Encourages people to name it. Simple and not bad.

X13D

These Are Awful, Right?

Is it just me? I think this whole Vitamin Water campaign is waaaay off the mark. I mean, who are they talking to? The one with 50 is the worst.

Your Moment of Zen

Organic Growing Pains

"But it's also clear P&G stopped broadly gaining market share on major competitors last quarter for the first time in years, and that a growing number of its brands are struggling."

How Can Lafley Keep P&G Expanding?

Name Brands. Lackluster Results.

Shares of marquee American brands like Kodak and Gap have languished as upstarts conquer their turf. What will it take to restore their luster?

Tough Times for Tarnished Icons

BW's Latest on Innovation

The World's Most Innovative Companies
P&G Asks: What's the Big Idea?

Wait, Why are Those Babies Driving?

TREND: Transparency Tyranny

"Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others."

May 2007 Trend Briefing